After having worked 11 years with the car manufacturer Volkswagen in procurement and project coordination Alexandra decided to leave the company and to go back to her roots as a cultural scientist. Today she works as a cross-cultural trainer and delivers expatriate trainings to managers and their families if they are sent to Germany, Spain or Mexico. Apart from that, she delivers general cultural awareness and communication training. Due to her professional experience in procurement, she also provides training for (senior) buyers, such as negotiation, supplier management and procurement strategies. As procurement is very international, there is often a combination with cross-cultural topics. Especially for the procurement training she travels exenstively all over the world. Alexandra is also able to deliver training in Spanish and Portuguese and has worked in Brazil, Argentina, Mexico, Spain and Portugal.
As she grew up in southern Germany in a family were dialect was spoken, the first ’foreign’ language Alexandra had to learn at school was standard German. Already as a child she liked to travel and to interact with people from other countries and cultures. She studied cultural sciences and business administration and during that time she worked as an intern in the automotive industry in Mexico. She loved Mexico so much that she went back and wrote her thesis there (on censorship of the press). After her studies, Alexandra started to work as a buyer at Volkswagen. Before she left, she was a manager responsible for new car projects in Emerging Markets, especially Russia and India but also China and Latin America. After leaving Volkswagen she went to Spain and worked in a small training company. When she returned to Germany, she did train-the-trainer and train-the-coach courses. In October 2012, Alexandra published her first book on Spanish business culture followed by a second one on Mexican business culture in 2013.